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Usher Releases The iPhone 15 Pro Shot Visual ‘Ruin’ feat. Pheelz
"Coming Home,” Available next Friday February 9th.
Multi-Platinum Grammy Award winning global superstar Usher has released the Afrobeats & Amapiano-infused R&B track “Ruin” produced by and featuring Pheelz, his latest single leading up to the highly anticipated release of his ninth studio album,”Coming Home,” out on February 9th.
“Ruin” follows the success of “Good Good” featuring 21 Savage and Summer Walker which debuted at #1 on Billboard’s R&B Digital Song Sales Chart upon release and led all three of Billboard‘s major R&B/hip-hop airplay charts.
The video for “Ruin” is a creative reunion between Usher and Dave Meyers who also directed the videos for “U Remind Me” and “Risk It All.” Shot entirely on iPhone 15 Pro, it uses home as the allegory for love as Usher explores different meanings of it through a number of scenes throughout.
The album will be released via mega, a music collective founded by L.A. Reid and Usher in partnership with gamma. The artist-first multimedia platform providing creative and business services across all artistic and commercial formats co-founded by CEO Larry Jackson and President Ike Youssef. This joint venture will see gamma. exclusively distribute and market all music released by mega.
Usher headlines the Apple Music Super Bowl LVIII Halftime Show in Las Vegas on Sunday, February 11th.
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